1 February 2014

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Global Ooverview of Halal Market – Why Halal is Important?

The Malaysian Government has affirmed their support for the growth of the HALAL industry through the 10th Malaysia Plan (10MP) and the Third Industry Master Plan (IMP3). According to the Prime Minister of Malaysia, Yang Amat Berhormat Datuk Seri Najib Tun Razak, “HALAL is a growing industry that seeks to be culturally inclusive. It is based on wholesome Islamic values that have a universal appeal. HALAL as a brand is an assurance of safety, quality and humane treatment of animals. It embodies values that are not just for Muslims, but for everyone.”

Increase in global demand for HALAL products has been influenced by rapidly expanding Muslim population, more affluent Muslim consumer and the evolution of HALAL as a market parameter. Muslim populations have spread from the Middle East region extending to many Western and European countries. Demographics of Muslim consumers have significantly shifted from the low to middle class across the world, including Western nations. Annual Global Market Value entire trade is estimated at USD2.3 Trillion, of which Food & Beverage is estimated at USD580 billion followed by the “New Clusters” of industries estimated at USD247.1 Billion.

Existing Challenges To The Global And Regional Halal Industry

Logistics business inhibits the trade growth of HALAL products. The HALAL status extends to the whole supply chain. Another issue in the industry is the lack of HALAL standards for production processes. Globally, there is also a lack of mutual recognition among HALAL certifiers and a single, globally-accepted standard. In Malaysia, Indonesia, Brunei and Singapore, HALAL certificates are issued by the government or quasi-government institutions. However, in the Middle East and many other Islamic countries, consumers presume all foods are HALAL. In non-Muslim majority countries, like those in Europe, HALAL certification is issued by private certifying bodies, Islamic associations and even mosques.

CCN – Halal Certifications

JAKIM (Jabatan Kemajuan Islam Malaysia) has certified CCN Logistics (Fleet & Warehouse) as HALAL on 1st February 2014. CCN Halalan-Toyyiban Leader, Muhamad Noridham Nordin and Syariah Officer, Mohammad Asraf Latif has been putting so much effort effort in securing the certifications and make us the 1st MS 2400 HALAL certified Logistics in Malaysia.

Group CEO En. Harun Haji Johari handing over
a token of appreciation to Muhamad Noridham Nordin
Services Services Services

CCN – Halal Support

CCN HALAL support consists of HALAL Assurance system, HALAL Committee, Management Review Meeting, HALAL Policy, Halalan-Toyyiban Leader, Shariah Advisor, Shariah Officer and “Samak” (Mock & Training).

CCN Halal Halalan-Toyyiban Management

HALAL Product Database - all customer
HALAL Training - every Level
HALAL Manual - documented & review annually
HALAL Analysis - every new SKU
HALAL Product Inspection - Weekly
HALAL Internal Audit - Annually

Halal Corridor Project - Cold Chain Traceability and Visibility of Halal Frozen Meat

The main objective of this project to offer Halalan Toyyiban food supply by offering traceability & trackability throughout the chain.
This project orchestrated by GS1 NZ & GS1 MY with SMARTAG & CCN as partner.
This project will commence by May 2014 and believe the findings will benefit Logistics Industry.

Moving forward, CCN aims to be recognised as the leading HALAL temperature controlled Supply Chain solutions company.